If you’re a blogger, you’ll know it’s crucial to provide new content to your readers on a regular basis. However, if you’re not revisiting your older content, you’re leaving money on the table. While you’re busy crafting new content, those aging posts might not be providing the value they could be. In fact, they could well be hurting your Search Engine Optimization (SEO.)
In a nutshell, all posts will age over time, and the best way to keep your content as evergreen as possible is to perform a content audit. However, it’s a big job and requires a solid plan of attack to succeed.
In this article, we’ll run through five ways to conduct a content audit for your blog. Before this, let’s discuss what a content audit is in more detail. Let’s get started!
What a Content Audit Is (And Why You Might Want to Conduct One)
In short, a content audit is the process of compiling, organizing, and analyzing all of the posts on your blog to see whether the content needs updating, consolidating, or removing.
There are many potential benefits to regular blog content audits, including:
- Discovering broken links
- Discovering outdated information
- Optimizing older content for newer practices and developments.
- Streamlining your content to make sure it fits with your current vision.
Given the task at hand, you won’t want to do this every month – once or twice a year will be good enough to ensure your blog is in tip-top shape.
