So, you’re interested in trying to start a blog, but you don’t know where to start. Maybe you’ve done the research and know the right steps, but you can’t find the right topic. Does this sound like you? Well you’ve come to the right place! Below is a step-by-step guide on how to choose the right blog niche! We’re going to help you brainstorm successful blog ideas, narrow down your focus, choose a topic that will bring you success long term, and then dominate in your new niche!  

What Exactly is a Blog Niche?

Some entrepreneurs take a more scattered approach to blogging by choosing many topics to cover as they meander their way to popularity on their WordPress blogs. While this works for some, this approach can be more difficult to grow a following and more complicated long term. One way to simplify the blogging process and streamline your contents to try niche blogging. Niche blogging is writing a blog that connects with a very specific type of audience. Using this method can help lend some structure to your posts. 

The first step to finding your perfect niche is brainstorming! In order to stay interested in this venture long term, it is important to choose a topic that you are passionate about. If you can find a topic you enjoy researching, you are more likely to invest time and effort and less likely to abandon your chosen niche down the road. Plus, liking your topic will help you enjoy coming up with new posts and ideas since you will be writing about a topic that already interests you. Readers can feel your passion as you write and this can be the difference between a good ppost and a great post! 

Found something that sounds interesting? That’s great! Now it’s time to find a hole in the market. Do some research and check out the competition. Who else is writing about your topic or anything closely related? Is your topic oversaturated with millions of hits? If so, what’s a closely related area that doesn’t seem as popular. What’s a target audience that rarely gets attention within that field?